Quick Facts
Product: Nutella® Peanut
Launch: April 15, 2026
Availability: Major retailers nationwide in the U.S.
Flavor profile: Creamy cocoa and roasted peanuts
Best for: Sandwiches, snack moments, dipping, and recipes
Event: Nutella Peanut Pop-Up, NYC, May 16–17
Where to buy: Nutella® Peanut store locator
What is Nutella® Peanut?
Nutella® Peanut is the first new flavor innovation in Nutella’s more than 60-year history. The new spread combines the unmistakable creamy texture fans know and love from Nutella® with the delicious taste of roasted peanuts.
After months of anticipation and excitement, Nutella Peanut is now available nationwide. The launch marks a major milestone for the brand and introduces a new way for fans to enjoy Nutella during everyday snack moments.
What does Nutella® Peanut taste like?
Nutella Peanut delivers a creamy cocoa spread experience blended with the flavor of roasted peanuts. It is crafted to be smooth, spreadable, and satisfying, with a taste profile designed especially for afternoon snacking.
How is Nutella® Peanut different from classic Nutella?
Classic Nutella® is known for its signature hazelnut spread with cocoa. Nutella Peanut introduces a new roasted peanut flavor while keeping the creamy, spreadable experience Nutella fans expect.
This new product expands the Nutella portfolio with a flavor innovation designed for fans who have been asking for something new from the brand.





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